two computers showing online shopping

The internet is simply amazing. It makes research, connecting, and shopping so much easier than just a decade ago. Consumers are getting more savvy and quite adept at comparison shopping and comparing services online before making final decisions on a purchase. As a local agency dealing in both commercial and personal insurance, we are often asked by clients what the deal is with shopping for online insurance. 

Watch television even for a short while and you will see a handful of advertisements for car, life, and home insurance. You may even see commercials for business insurance and how easy it is to apply online and shop around for the best quote. 

While there are some advantages to filling out your paperwork and accessing it online, as well as cutting out the middleman, there are some serious issues that you will want to consider before you purchase your policy online. 

online shopping

The Pros & Cons

Over the past few years, most of us have become fairly skilled in researching online and this includes shopping for rebates and discounts for things like our insurance needs. Unfortunately, computers are extremely impersonal and despite the often easy access to general information, these methods lack the human connection you may need when it comes time to file a claim whether it is for your home or auto. 

For instance, many of our clients know exactly which agent they can connect with by name, whereas online insurance buyers may need to navigate the dreaded 800 number switchboard and speak to someone who needs to investigate your policy before giving you answers to your questions. Commonly, clients are left frustrated and researching their issue on their own. Researching insurance questions on your own or dealing with an 800 number can be time-consuming and possibly lead to inaccurate information.

Another issue with buying insurance online is the lack of an agent who can listen to your needs, understand what coverage you do and don’t need, and find the best deal for you. Most online insurance companies do not offer homeowners insurance. If you are a homeowner, you would be missing out on a multi-policy discount.

woman at a laptop

The Bottom Line 

We understand the allure of buying from an online source in an effort to cut out the middleman and potentially save a few bucks. We encourage you to weigh the pros and cons, talk to our agents and decide whether you want personalized care, the potential of a multi policy discount, and the prospect of having a human on your side if an incident causes you to file a claim. Talk to our team members today about how we can help you with your insurance needs.