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In just a matter of days this past March, companies across the nation found themselves having to adapt to the new realities of life during a pandemic. Some businesses, like those in the travel, tourism, and airline industry, have suffered heavily causing massive shutdowns and layoffs due to the coronavirus. 

Many small businesses that were able quickly shifted to a remote workforce which comes with its own set of struggles. And yet others have gotten quite creative and taken the concept of “thinking outside the box” to an entire new level. Today, we will take a look at some local examples of how small business owners have risen to the challenge and adapted the entire concept of this business to this new reality. 


As we covered in last month’s community spotlight restaurants have been particularly hard hit during the stay-at-home orders. Wenham Tea House owner Christopher Keohane switched his entire business model from one of dining in to touchless delivery to a number of towns around the North Shore. 

Other businesses like ice cream shops, bakeries, and local dine-in restaurants have followed suit and created their own paths during this crisis. Some have transformed into a take-out only model while others have gotten creative and started to deliver meals to many of the neighboring towns. Cookie Monstah, a Boston based food truck which serves delicious homemade cookies and homemade ice cream sandwiches, has temporarily closed its storefront shops and has instituted curbside pickups and a delivery program using their food trucks to deliver to towns across the North Shore. 

Granite Coast Brewing Company, a micro brewery located in Peabody, Massachusetts, normally a fun place to visit with friends and even your pup, has switched to online ordering, walk up services, and has even started some online trivia nights to keep patrons entertained. 

Goodnight Fatty owners Jen and Erik

Small Businesses 

Working remotely has become the norm over these last few months and so many small businesses, including our own, have made it work. Setting up employees with access to hardware and the technology to connect with clients and consumers has been quite the shift in paradigm for many companies but one that has allowed many companies to stay afloat during this time. 

We are so proud of our clients that have, in the matter of a few days, switched from in person meetings to Zoom and Google Meets to get the work done and connect with clients. Many forward thinking businesses already had a jump on this but it is amazing to see the “can do” spirit that so many small businesses in our area have taken on. 


Nonprofits like food banks, volunteer programs, and programs to help the homeless in our region have taken a hit. If you would like to help by donating, volunteering, or offering your special talents, places like Citizen’s Inn, Haven From Hunger, My Brother’s Table, Bridegwell and other local nonprofits could really use a helping hand during this unprecedented time.