Over the past year we have dedicated a monthly blog to highlighting either a local nonprofit organization, a local business, or an individual who contributes to the positive culture of our North Shore community.
For the next few months, we’ll be shining a community spotlight on businesses that are adapting in unique and wonderful ways in order to provide much needed services during this global health crisis. This month, we are taking a closer look at Goodnight Fatty, a self described cookie-lovers heaven on Earth.
What is Goodnight Fatty?
Goodnight Fatty is Salem MA’s premiere late night cookie pop-up. Located in the Carriage House at One Washington Square, in Salem, Massachusetts, Goodnight Fatty is known for their amazing cookies, or “Fatties” as they affectionately refer to them. Owners Jen Pullen Sayce and Erik Sayce have a unique story of how this scrumptious cookie business began.
Late one evening after a nice dinner out in Salem MA, Jen and Erik weren’t quite ready to call it a night. They had a hankering for something sweet, like a cookie! In that moment they realized late night cookie cravers were plumb out of luck unless they wanted to bake their own. After this revelation they spent the rest of the walk home talking about how to start their new business.
The birth of Goodnight Fatty began as pop shops around Salem on weekend nights from 7-11pm for those late-night sweet tooth cravings. Now they are permanently located at the Carriage House creating new batches of Fatties every weekend.
Adapting to the Pandemic
In light of the change in the way businesses are operating due to the pandemic, Jen and Erik were lucky enough to have already started a delivery system in January of this year. This allowed them to quickly switch gears from an in-person shop to one that accepts online ordering with options for door-to-door delivery to customers as well as touch-free curbside pickup. They built their own software to accommodate the online ordering which saved them the financial burden and impersonal aspects of relying on GrubHub or DoorDash delivery systems.
Due to a major increase in demand once the stay-at-home orders were given in March, the delivery area has expanded from Salem to other neighboring communities along the North Shore including: Danvers, Peabody, Swamptscott, Beverly, and Marblehead.
The overall response to this new delivery service has been outstanding, with more and more people across the North Shore becoming regular and loyal customers. Erik and Jen note that the cookie options are always fresh and new each week with the favored option being the cookie box. Recently however, more and more customers are enjoying the breakfast option lovingly called “Chubbies.” These breakfast favorites are rolls filled with morning classics such as eggs and cheese! The staff refers to them as a “Breakfast Bomb” since they have become such a popular choice.
Now that the state restrictions have begun to loosen up, the courtyard area outside of their shop will have dining tables where customers can sit and enjoy their food after ordering online or in a walk up situation. Even after the state guidelines have been completely eased Goodnight Fatty will continue to provide online ordering and delivery options for the foreseeable future.